By Georgie May, author of ‘Lucky Girl’

Entrepreneurs are wired to strive. Chasing goals, hustling for clients, and constantly seeking that elusive “next level.” But what if the key to success isn’t about acquiring more, but appreciating what you already have? This is the core message of the “Lucky Girl” philosophy, and in this article, we’ll explore how gratitude and a practice called the “Lucky Girl Life Audit” can help you break free from the cycle of “more” and find your own version of “enough.”

The Gratitude Gap: Why More Never Feels Like Enough

Entrepreneurs are bombarded with messages that equate success with constant acquisition. A bigger office, a larger team, that next big win – these external markers become measures of progress. But the truth is, the pursuit of “more” can create a never-ending loop of dissatisfaction.

Think about it: how often do you achieve a goal and then immediately set your sights on the next one? This is the “gratitude gap” – the space between achievement and appreciation. We focus so much on what’s next that we fail to savour the present and acknowledge how far we’ve already come.

The Power of “Lucky Girl” Thinking

The “Lucky Girl” philosophy flips this script. It’s simply about cultivating an unshakeable belief that you are inherently lucky and worthy of good things. This doesn’t mean ignoring life’s challenges, but rather approaching them with confidence so that you can get better at navigating them.

Here’s how this translates into practical steps for busy entrepreneurs:

  • The Daily Gratitude Download: Take five minutes each morning to list three things you’re grateful for. It can literally be anything—a supportive client, a great cup of coffee, or the resilience you possess. By starting your day with appreciation, you shift your mindset and focus on the abundance already in your life.
  • The Reframing Game: When faced with a setback, reframe it as a redirection. Ask yourself, “What can I learn from this?” or “What opportunity might this open up?” This positive spin prevents you from getting stuck in a cycle of negativity.
  • Focus on Impact Over Income: While financial success is important, it’s not the sole measure of achievement. Instead of solely focusing on increasing your income, shift your focus to the impact you’re making in the lives of your customers, employees, and community. When you prioritise creating value and making a difference, you’ll find that the pursuit of more takes a backseat to the fulfilment derived from making a meaningful impact.

The Lucky Girl Life Audit: Taking Stock for Success

Gratitude is a powerful tool, but to truly break free from the “more” mentality, we need to take stock of where we are. This is where the Lucky Girl Life Audit comes in.

Here’s how to conduct your own Lucky Girl Life Audit:

  1. Grab a notebook and pen or your favourite note-taking app: Dedicate some uninterrupted time to reflect.
  2. Break it down into categories: Consider areas like business, finances, relationships, health, and personal fulfilment.
  3. Ask yourself honest questions: For each category, ask yourself questions like “What am I grateful for in this area?” “What are my biggest achievements?” “What would I like to improve?” Be honest and specific.
  4. Identify limiting beliefs: Pay attention to any negative self-talk that pops up. Are there beliefs holding you back, like “I’m not successful enough” or “I don’t deserve good things?” Acknowledge them, and then actively challenge them with evidence of your accomplishments and worth.
  5. Set realistic and empowering goals: Based on your audit, set goals that inspire and motivate you. Focus on progress, not perfection.

From “More” to “Enough”: The Entrepreneur’s Mindset Shift

The Lucky Girl Life Audit isn’t just about acknowledging achievements; it’s about recognising your potential and the abundance that already exists in your life.  By focusing on gratitude and appreciating your journey, you break free from the insatiable need for “more.”

This shift in mindset will allow you to:

  • Make better decisions: When you’re not constantly chasing the next big thing, you have the clarity to make strategic choices that align with your values and goals.
  • Boost resilience: Gratitude fosters a sense of optimism and hope. This allows you to bounce back from setbacks with more grace and determination.
  • Attract opportunities: People gravitate towards those who radiate positivity and appreciation. By focusing on the good, you open yourself up to new possibilities.

Remember, success isn’t just about external markers. It’s about feeling fulfilled, empowered, and grateful for the journey. So ditch the “more” mentality, embrace the “Lucky Girl” approach, and discover the power of “enough.”

About the expert

Georgie May is a wellness activist, entrepreneur and author of new book Lucky Girl: Unveiling the Secrets of Manifesting a Lucky Life (out now, published by Capstone, £14.99).