By Anthony Moss, CEO and Founder of HunterMoss.
Winter in Europe is synonymous with conventional ski resort culture, but there’s a growing market of adventurous luxury travellers seeking a more dynamic experience that breaks away from the familiar ski-holiday formula. HunterMoss, leaders of luxury driving and travel experiences, has introduced a new journey that redefines the traditional alpine escape, combining driving adventures, fine dining and restorative wellness with the snow-capped drama of Austria and Bavaria. Here’s how to do luxury winter travel differently.
Transform the approach – let the experts curate it
The logistics and admin involved in planning a traditional ski trip can be restrictive. Handing over control to destination experts opens the door to broader experiences, hidden destinations and rare moments that might feel overwhelming or intimidating to organise alone – such as navigating unknown mountain roads and finding remote, secluded hotels.
Small curated group tours are an especially powerful format for winter travel, where the journey is enriched by the rewards of shared discovery. A guided itinerary eliminates the confines of a single resort and empowers travellers to explore further with likeminded people.
Take a slow, comfortable route to the slopes
Skiing so often takes centre stage on winter trips, but it doesn’t have to be the sole focus. By weaving in iconic alpine drives, restorative spa retreats and charming historical villages, the destination is experienced from a new, far more dynamic perspective. Our Luxury Winter Ice Driving Tour takes the slow route to the slopes, starting on the Autobahn with a 750km journey through the Austrian and Bavarian Alps. The Rossfeld Panorama Strasse showcases some of my favourite mountain views, enjoyed from the warmth of a supercar – far more stylish and comfortable than a ski lift!
Swap ski poles for steering wheels
Anyone keen to do something different must try ice driving – which is far less intimidating than it sounds! Ice driving circuits can only be found in a handful of places worldwide, so they are intentionally designed for first timers and easy to get to grips with. Salzburg has the very best purpose-built Porsche circuits carved into the snow, framed by an unmatchable mountain backdrop and surrounded by exclusive luxury resorts and fine dining destinations. It’s an extraordinary setting to gain new skills (and take spectacular photos).
Balance adventure with wellbeing
The Alps aren’t just about action – the environment in and around the mountains is naturally restorative. Wellness experiences are shaped by pure mountain air, organic, nutrient-rich produce and holistic wellness treatments rooted in centuries of alpine tradition. There are some outstanding nature inspired sanctuaries in Salzberg, and the German mountains has some of the world’s best wellness resorts that offer true escapism.
HunterMoss is inviting travellers to embrace adventure this January with its brand new Luxury Winter Ice Driving Tour travelling from Munich to Lake Fuschl, the Austrian Alps and the Bavarian Alps between 13 and 19 January 2026. Prices from €17,990 per person. Find out more at www.huntermoss.com/winter-tour
About the expert
Anthony Moss is the CEO and Founder of HunterMoss. Founded in 2008, HunterMoss curates luxury journeys around the globe that blend immersive adventure with world-class travel experiences. Keeping a bespoke approach at its core, HunterMoss goes beyond the traditional “driving tour” model, crafting meaningful itineraries for small groups, individuals and corporate groups. Every vacation is framed by fine dining, boutique accommodation, and elevated extras such as yacht charters, helicopter excursions and VIP F1 hospitality. A dedicated team of travel concierges handles all planning, ensuring every detail – from cars to hotels – is taken care of, so guests can simply arrive and enjoy. Hybrid cars are available for tours and experiences, and HunterMoss regularly donates monthly to Race Against Dementia.
