As we look ahead to 2026, hair trends are evolving with a clear focus on individuality, effortless style and long-term hair health. From timeless cuts that continue to dominate the fashion landscape to runway-inspired textures and a renewed emphasis on scalp wellness, the coming year is all about modern beauty with purpose. Celebrity hairstylist and Bellissima ambassador Alicia Dobson, known to her thousands of followers as @hairtohelp, shares her expert insight into the top three hair trends set to define 2026, offering both professional perspective and practical styling advice for achieving these looks at home.
The Bob: A trend with staying power
Celebrity hairstylist Alicia Dobson predicts that the bob will continue its dominance well into 2026. While the cut may evolve into softer, more personalised shapes, she says its unwavering popularity proves the bob is nowhere near disappearing. To achieve maximum volume and movement, Alicia recommends using a rounded hot brush like the Bellissima Italia Prodigy Air Styler, working in backward motions with the 38mm Hi-Pro Ceramic round brush attachment to lift the hair away from the face. She highlights the tool’s versatility, noting that the oval volumising brush is ideal for thick, curled bangs, while the 38mm round brush creates tighter, glamorous curls throughout. The bob’s enduring appeal lies in its ability to deliver a chic refresh that feels modern, powerful and still feminine.
Effortless Runway Waves
The Ulla Johnson SS26 show confirmed textured waves as one of the defining hair trends of the season. Soft, sculpted and effortlessly undone, this look embraces natural movement with a refined edge, creating a lived-in, runway-ready flow. To recreate these modern waves at home, the Bellissima Glam Waves delivers signature S-shape texture, while the Bellissima Italia Prodigy Air Multi Styler with Coanda Technology offers multiple finishes, from loose, airy bends to more polished, editorial waves. Together, these tools make the trend achievable for every hair type.
The Full Bouncy Blowout
Bigger is better when it comes to hair in 2026, with the Cindy Crawford-inspired blowout continuing its comeback. This full, bouncy 90s look radiates glamour and instantly elevates personal style. Alicia advises paying close attention to washing and conditioning routines, choosing lightweight formulas that lift the roots without weighing down the lengths. Selecting the right styling tool is equally important. Innovative options such as the Bellissima Prodigy Air Styler Tool now make it possible to create a beautiful, salon-worthy blow dry from the comfort of home.
As these trends show, 2026 is all about confidence, movement and healthy, considered hair. From the enduring appeal of the bob to soft runway waves and statement blowouts, the focus is on styles that feel effortless yet impactful. With the right techniques and innovative tools, achieving polished results at home has never been more accessible, allowing individuality and self-expression to remain at the heart of modern hair trends.
About the expert
Celebrity hair stylist Alicia Dobson, better known as @hairtohelp, is a UK-based stylist who has worked on leading television programmes and advertising campaigns seen daily on screen. She has appeared at conferences for some of the biggest UK hair brands and has styled hair for artists including Mary J Blige and Craig David. Alicia discovered her passion for hair while studying at Manchester College.
